PRICING YOUR HOME
 Advice from the Candace Can Team


W
hen selling your home, one of the hardest things can be deciding on the price.  You've called me in as an expert to sell your home and price it so it will sell.  I'm truly dedicated to gaining you the most money you can receive from that sale.  In addition, I recognize there are many reasons why you already have a certain price in mind.  You may be considering....

 

YOUR ORIGINAL PURCHASE PRICE

Chances are you paid market value.  But markets change, and today we have to deal with the current market conditions which may have changed significantly.

 

IMPROVEMENT

Improvements should be made for enjoyment, not resale.  You cannot add an item to a home, select it to your style, use it, and then expect a buyer to pay the original cost.  Likewise, maintenance preserves the value, but does not create value.  If you needed a new roof, it was needed as a maintenance requirement and should not be expected to increase the market price of your home.

 

YOUR NEED FOR MONEY

Your need for money or the fact that you are moving to a more expensive area where you will have to pay more for a home has nothing to do with your home's current market value.

 

THE COST TO REBUILD IT TODAY

Your home was built at yesterday's prices and if the buyers want to pay for today's price, they will build their own and personalize it for themselves.

 

 

 

YOUR PERSONAL ATTACHMENT TO         THE PROPERTY

Every person is unique and to find a person to pay for your memories and dreams at your attached value will be extremely difficult; if not impossible.

Over many successful years of selling homes, I've frequently heard comments from sellers, such as:

 

"Another agent said it was worth more."

 


"People always offer less than the asking price."

 


"The buyers can always make an offer."

 


"My neighbor was able to get his price."

 


"My house is better than these other homes."

 


"We paid more than that for our home."

 


"We just painted and added new carpet..."

"We need this much money for our next house."

  


Although some of these comments may be true,
they are not necessarily valid when it comes to
deciding on the right price.


 
Let me share with you what overpricing can do 
to  the  eventual   sale  price  you  receive for
your home

 

You will lose excitement that a new listing generates.


Realtors  are  working  with  buyers  who have seen what   is  currently  on  the  market  and  are  waiting for something new to be listed. Therefore, the most activity will take place in the first thirty days of a listing.  Your home will probably receive its highest and best offers during this time.  After that initial period, the only people who come to look at your home will be new buyers in the marketplace.

 

You will lose the most qualified prospects!


Buyers will not just make an offer because they probably will never see your property.  They will view the properties that are priced within their purchasing power, knowing that they cannot afford anything above their price range.

 

Overpricing helps sell other, more competitively priced homes first.


Your home may be used to demonstrate the good value of other properties.  Your objective should be to enter the market in a position that will attract prospects, not drive them away.

 

Your home may become stale on the market.

Prospects may wonder why it has been on the market so long or if something is wrong with the property, even after you lower the price.  You may even have to settle for less than market value.  A house takes on a reputation surprisingly fast, so don't wear out your welcome on the market.

Has your home been tested for Radon?

Kansas has adopted legislation related to radon testing, K.S.A. 58-3078a.  As of July 1, 2009 all residential real estate contracts will require the following statement:

 

“Every buyer of residential real property is notified that the property

may present exposure to dangerous concentrations of indoor radon

gas that may place occupants at risk of developing radon-induced

lung cancer. Radon, a class-A human carcinogen, is the leading cause

of cancer in non-smokers and the second leading cause overall.  Kansas

law requires sellers to disclose any information known to the seller

that shows elevated concentrations of radon gas in residential real

property. The Kansas department of health and environment recommends

all home-buyers have an indoor radon test performed prior to purchasing

or taking occupancy of residential real property. All testing for radon

should be conducted by a radon measurement technician. Elevated

radon concentrations can be easily reduced by a radon mitigation

technician. For additional information go to www.kansasradonprogram.org.”

 

When your home is listed with RE/MAX On The Move, you can receive a FREE radon testing kit, a savings of $130.00.  Be a step ahead in selling your home!

   

You  lose a strong negotiating position when  your  house  is  on the market a long time,  both financially and mentally.


Prospects  will   not   rush to  make  an   offer  on an overpriced  property,   and  you may feel compelled to accept less when they finally do.

 

If  you do get an offer,  the contract may fall through because  of  appraisal  problems.    The lender must justify the price to the market.

 

As  you  can  see,   pricing   your  home  correctly will make a  tremendous  difference  in  how  fast it   sells  and   for  how  much.     I   make   it  my business   to  know  the  market   and   price   my
clients  homes to  sell  for the  most money in  the
least amount of timeand Im good at it.    Just ask my past clients.  If we need to talk about  price, I'll call you -- or don't hesitate to call me first.

 

Let's work together to make selling your home a success!

 

Price it RIGHT from the START

to Get the Highest Bottom Line!

 
Since your best activity occurs during the first few weeks, setting the right price early ensures    favorablecomparison with the competition.  Once a buyer has seen the house and ruled it out,    
they don't check back in three or four weeks to see if you have lowered the price. By then, they
 have probably made an offer on another home!                                                                                 

          Source:  David Knox Seminars, Copyright

 

 

Set the Right Price for a Faster Sale..

 


 

Setting the price a little higher because you are not in a hurry may sound like a realistic strategy, but as you can see from the National Association of Realtors, the longer a home sits unsold, the bigger the discount from the asking price the seller usually receives.

 

Who is the average homebuyer?

 

The average homebuyer moves 10 miles from their old home to get: a) more space, b) a better financial advantage, or c) the opportunity to quit paying rent.  70% are married couples, 58% are repeat buyers, and a typical repeat buyer is 41 years of age.  75% of buyers choose an existing home.  The typical buyer looks at 18 homes over a span of 15 weeks, but a relocation buyer looks at 22 homes and makes a purchase decision in 12 weeks.

Source:  National Association of Realtors

 

 

 

Candace Kunkel                                     316-775-MOVE (6683)                     www.CandaceCan.com

Candace Kunkel CRS, GRI, CDPE | Business: 316-775-6683
RE/MAX On The Move | 411 State St - Augusta, KS 67010 | Office: 316-775-6683
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